Enquiries scatter
Form submissions, calls and messages land in different inboxes. Nobody owns them, and some are never answered.
Digital Growth • CRM • Automation • Lead Generation
I build the digital growth systems behind successful businesses.
Tejaswini Deshpande - Digital Growth & Business Transformation Consultant for established businesses.
From your website and Google presence to advertising, CRM and automation, I build the connected system that turns digital activity into measurable business opportunities.
Then I train your team to operate it.
Digital Strategy Implementation CRM Automation Team Enablement
- 01Digital FoundationWebsite · Google · Social · Analytics
- 02Customer AcquisitionAds · Landing pages · Conversion
- 03CRM & AutomationPipeline · Follow-up · Reporting
- 04Team EnablementSOPs · Training · Handover
Built, connected and handed over to your team.
The problem
Your business may not need more marketing. It may need a better system.
Most established businesses already have the pieces: a website, a Google listing, some advertising, social accounts, a contact form, maybe a CRM. The trouble is that they were added at different times, by different people, and they don't talk to each other.
- Discover
- Visit
- Enquire
- Capture
- Follow Up
- Convert
- Retain
The problem is rarely traffic. It is usually what happens after someone discovers your business.
Follow-up depends on memory
Whether a prospect hears back depends on who is busy that week, not on a process.
Ads report clicks, not customers
Campaigns run, but no one can connect spend to the clients who actually signed.
Decisions are made blind
Without tracking across the journey, you can't tell which channel produced your best clients last quarter.
I connect these pieces into one system, so every opportunity is captured, followed up and measured.
What I build
One connected digital system. Not a collection of disconnected services.
Digital Foundation
- Website
- Google Business Profile & Maps
- Social media profiles & optimisation
- Local SEO foundation
- Analytics & tracking
Customer Acquisition
- Google Ads
- Meta Ads
- Landing pages
- Conversion strategy
CRM & Automation
- Lead capture
- CRM pipeline
- Follow-up sequences
- Notifications & reporting
Team Enablement
- Standard operating procedures
- Hands-on training
- Structured handover
- Internal ownership
Each layer is built to feed the next. A lead from a Google search lands on a page built to convert, enters the CRM automatically, triggers follow-up, and shows up in reporting your team knows how to read.
Signature engagement
The 90-Day Digital Growth System
A structured engagement with a fixed scope, a clear sequence and a defined end point: your team running the system.
- Duration
- 90 days
- Team members trained
- 1–2
- Scope
- Infrastructure + CRM + Acquisition
-
Phase 01
Diagnose
Audit your existing digital ecosystem: website, Google presence, social media, advertising, lead handling, CRM and reporting. Agree what to build, fix and connect.
-
Phase 02
Build
Build and connect the infrastructure: website and landing pages, Google profile, social media profiles, tracking, CRM pipeline and automated follow-up.
-
Phase 03
Optimise
Launch campaigns, verify tracking end to end and refine conversion points using real enquiry data.
-
Phase 04
Enable
Train 1–2 of your employees, document every process as SOPs and hand over a system your team can operate.
Why this model
I don't want your business to depend on me forever.
The usual model
- Client
- Agency
- Agency
- Agency
Knowledge stays outside the business. Every change, report and question goes back through a third party, indefinitely.
How I work
- Client
- System
- Trained team
- Strategic expert
The system lives inside your business. Your people run it day to day; strategic support is there if you want it.
I build the system, document the process and train your people. If you want continued strategic support, I remain available as your growth partner.
- You own everything. Accounts, data, CRM and content stay in your name.
- Everything is documented. SOPs mean the system survives staff changes.
- Your team is capable. Trained employees operate it without waiting on anyone.
About
Strategy meets technology, marketing and training.
I'm Tejaswini Deshpande. My work sits where most businesses have a gap: between the people who plan marketing, the people who build technology, and the people who have to use it every day.
My background combines digital marketing, content creation, CRM, website development, marketing automation, analytics and training. That means I can see the whole customer journey, and build each part of it myself.
I'm also Co-founder and Training Director of STAENZ Academy, an education business in India where professionals and students learn digital marketing. Teaching is part of how I work: a system is only valuable if the team can run it.
I don't just use digital systems. I build them, teach them, and understand what it takes for teams to actually use them.
- Digital marketing
- Content
- CRM
- Website development
- Marketing automation
- Analytics
- Training
Who I work with
Established businesses where every qualified customer matters.
This work is particularly valuable for businesses where each qualified customer has meaningful economic value - where one missed enquiry is a real cost. It is designed for established businesses, not for those looking for low-cost marketing.
- Healthcare & Dental
- Professional Services
- Legal
- Real Estate
- Construction & Home Services
- Education
- B2B Services
- Multi-location Businesses
These are examples, not limits. If your business depends on turning enquiries into high-value clients, the system applies.
Typical decision-makers: founders, owners, CEOs, managing directors, practice owners, and marketing or operations directors.
Work with me
Clear engagements. Fixed investment.
Every engagement starts with a Digital Growth Audit, so the scope matches what your business actually needs. All prices are in USD.
Digital Foundation
$3,500
For businesses that need a strong digital foundation.
- Website
- Google Business Profile & Maps
- Social media profiles & optimisation
- Local SEO foundation
- Analytics & tracking
- Handover documentation
Most popular
Digital Growth System
$6,500
For businesses that need acquisition + CRM + digital infrastructure.
- Everything in Foundation
- Google & Meta Ads setup
- Landing pages
- CRM pipeline & lead capture
- Follow-up automation
- Training for 1 Employee & handover
Digital Transformation
$10,500
For businesses requiring deeper implementation, automation and team enablement.
- Everything in Growth System
- Advanced automation & notifications
- Reporting dashboards
- Customer journey design
- SOPs + training for 3 employees
Premium Transformation
$18,000
For complex or multi-location businesses.
- Everything in Transformation
- Multi-location or multi-service setup
- Expanded CRM & automation scope
- Extended team enablement (Upto 10 Employees)
Advertising spend, software subscriptions, hosting, domains and third-party platform costs are separate.
Optional ongoing strategic support After implementation. Not required: the system is built for your team to run.
Strategic Advisor
$1,500/month
A regular strategic check-in, so your team has an expert to review performance and decisions with.
Growth Partner
$3,000/month
Closer involvement in optimising campaigns, conversion and the CRM alongside your team.
Fractional Digital Director
$5,000/month
Senior digital leadership for your business without a full-time hire.
Digital Growth Score
How strong is your digital growth system?
Get a practical assessment of your website, Google presence, lead generation, CRM and follow-up system.
What gets assessed
- Website & conversion
- Google presence & Maps
- Social media presence
- Lead generation
- Lead capture & CRM
- Follow-up process
- Tracking & analytics
Received
Thank you. Your assessment request is in.
I'll review your website and Google presence and come back to you by email with your Digital Growth Score and the first things I'd fix.
Want a full audit? Request one →Ready to turn your digital presence into a connected growth system?
Tell me where your business is today. I'll help you identify what needs to be built, fixed or connected.